Hi! 

Farah AINaa Baharudin is a data-driven strategist, certified analytics professional, and information design expert with a unique blend of academic rigor and real-world industry impact. She is currently pursuing her PhD at Universiti Teknologi Malaysia, researching on AI-enabled Predictive Maintenance System for ESG Reporting,  integrating her passion for sustainability with advanced analytics to address pressing corporate and environmental challenges.
 

AIN, who recently appointed as Fellow Expert in Strategic Data Analytic at Institut Sultan Iskandar - a research and development arm of Universiti Teknologi Malaysia holds multiple prestigious certifications:

• Certified Business Analysis Professional (CBAP) – International Institute of Business Analysis (IIBA)

• Certified Professional in Information Design – Harvard Extension School

• Certified Associate Big Data Engineer – Data Science Council of America (DASCA)

• Microsoft Certified: Power BI Data Analyst Associate

• Microsoft Certified: Azure Data Engineer Associate
   

With almost 20 years of expertise blending data analytics, creative information design, and strategic business development across both local and international markets, Ain excels at turning complex insights into compelling visual narratives. Her extensive experience facilitating corporate audiences and designing high-impact technical learning and communication tools uniquely positions her to drive meaningful outcomes in advancing Malaysia’s sustainable development goals through innovative, intelligence and audience-focused design.
 

She is highly sought after for her ability to transform complex datasets into clear, actionable strategies through her combined expertise in data engineering, analytics, and information design. She has led and contributed to several national high-impact industrial projects, including:
 

• May 2025 – Current – Data Consultant, Chain Sight Malaysia: A Data-Driven Insight into Blockchain Adoption in the Malaysian Halal Supply Chain

• March 2025 – Current – Project Lead, Sepang International Circuit (SIC): Strategic Data Management and Reporting Framework Implementation

• Dec 2024 – Current – Industrial Research Consultant, Daikin Malaysia: HVAC System’s Role in Improving IAQ & Decarbonisation Pathway for Building Sector in Malaysia

• Sept 2020 – Chain Impact 2020 Industrial Researcher : Assessing the Post Covid-19 Impact of Global Supply Chain Disruptions on HVAC Market Retention
   

Today, under her consultancy platform IlhamAin Consult, she delivers professional training, strategic consultancy, and tailored solutions in data strategy, sustainability integration, organizational resilience, and technical communication. As an HRDC-certified trainer and accelerated learning practitioner, she empowers organizations to bridge the gap between insight and execution to help leaders make smarter, faster, and more sustainable decisions.